Free eBook: “Fish Where the Fish Are: Mapping Social Media to the Buying Cycle” by Chris Brogan.
Social media offers tools like blogging, podcasts, and social networks as ways to reach into this buying cycle. It doesn’t operate as an island. It ties into your traditional marketing plans.
There are many differences in the execution, but the strategies tie in nicely to your traditional goals. What follows is a brief summary of six approaches to using social media to influence these transactions.
Format(s): PDF (5.40 MB)
Number of pages: 21