Free eBook: “Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences” by Drew Davidson in pdf format.

Book Description

This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

Contents

• Terms & Process
• History & Context
• Textual Media
• Electronic Media
• Digital Media
• Environmental Media
• Entertainment & Art
• Education & Training
• Activism & Public Relations
• Marketing & Advertising
• Commentary & Critique
• Transparency & Ubiquity
• Ethics & Literacy

Book Details

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