Free eBook by Ted Demopoulos. Your Internet presence is becoming more and more important. Make it an Effective Internet Presence.
A brand is what prevents something from being a commodity. It’s why I pay more for a cup of Starbucks coffee than the coffee down the street. The coffee down the street may be better, or it may be swill, I don’t know. The Starbucks brand assures me that I’ll get a good, strong, although over roasted to my taste, cup of coffee. There is trust and safety in brands.
Personal branding is, you guessed it, branding applied to you. It describes:
• What’s special and unique about you?
• Why are you not a commodity?
This must come out immediately when people google you.
- Become an expert and thought leader in your field.
- Get more and better clients.
- Position yourself for advancement in your organization.
- Network with others in your field and increase your circle of influence.
- Engage your marketplace and peers.
- Sell more products and services.
Format(s): PDF (1.12 MB)
Number of pages: 40