Free eBook: Paying with Plastic 2nd Edition

Free eBook “Paying with Plastic 2nd Edition” by David S. Evans and Richard Schmalensee.

Book Description

More than a history book, Paying with Plastic delivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful insight into the implications of these market dynamics for cardholder rewards, merchant interchange fees, and card acceptance. The authors, both of whom have researched the industry for more than 25 years, also examine the implications of the recent antitrust cases on the industry as well as other business and technological changes—including the massive consolidation brought about by bank mergers, the rise of the debit card, and the emergence of e-commerce—that could alter the payment card industry dramatically in the years to come.

Contents

  • Plastic Cards
  • From Seashells to Electrons
  • More Than Money
  • From Gourmets to the Masses
  • From Sardi’s to Saks.com
  • It Takes Two to Tango
  • Co-opetition and the Payment Card Ecosystem
  • System Wars
  • Issuer Brawls
  • Backroom Battles
  • The Antitrust Wars
  • On the Brink
  • And They Don’t Take Cash

Book Details:

Author(s): David S. Evans and Richard Schmalensee
Format(s): PDF
File size: 4.43 MB
Number of pages: 383
Link: Download

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One Comment

  1. Posted January 21, 2011 at 3:45 am | Permalink

    ALL THE GILTERS IS NOT THE GOLD

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