Free eBook: Social Media for Small Business.

Download “Let’s Talk: Social Media for Small Business”, written by John Jantsch of Duct Tape Marketing.

Book Description

An integrated social media strategy

It’s important to have a new media strategy attached to your new media tactics—or you’ll find
yourself running around in circles and left with a sense that all this online networking stuff is a big fat waste of time.

Here are some worthy marketing objectives where new media tactics can excel:
• Do you want to spread your content and expertise to new audiences?
• Do you want to network with like-minded individuals and companies?
• Do you want to build a community of evangelists?
• Do you want to involve your customers and prospects in co-creation?
• Do you want to automate the process of repurposing content?
• Do you want to reach new audiences in the exact way they choose to communicate?
• Do you want to be seen as a thought leader in your industry?
• Do you want ways to aggregate and filter content so you and your people can digest it?
• Do you want to easily hear literally everything that’s being said online about your brand,
products, or industry in real time?
• Do you want to be seen as a trusted source of information?

Contents

  • Feed the Social Media “Beast”
  • Blogging: The front door to social media
  • Social search
  • Social networks
  • Facebook
  • LinkedIn
  • Twitter
  • Managing the Social Media Beast
  • In the end

Book Details

Author(s): John Jantsch
Format(s): PDF (2.16 MB)
Number of pages: 42
Link: Download.

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