Free eBook: The Essential Guide to Social Media

The Essential Guide to Social Media is an executive outline of Social Media tools and resources needed to listen and participate, guiding PR, Customer Service, Product Development, and Marketing.

Topics covered:

The State of Social Media and Business Marketing
Social Media Tools
Social Media is About Social Science and Not Technology
Social Sciences and Social Media
Differences Between Listening and Research
Social Media Voyeurs
The Breakup – A Comedic View of One-sided Relationships
Social Tools for Listening
Social Bookmarks
Crowdsourced Content
Blogs/Conversations
Blog Communities
Micromedia
Social Networks
Live Video and Audio
Customers Service Networks
Video Aggregation
Pictures
Documents
Creating a Social Map
Establishing Policies and Guidelines
Your Personal Brand

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