Free eBook, “What is Social Media?”, by iCrossing is written as a short, sweet summary of the phenomenon called social media.
Book Description
It’s an unashamedly straightforward work, intended to give you a brief overview of the story so far, maybe fill in a few gaps and act as a reference guide. It’s intended for anyone, but will be most useful to people working in media, marketing and communications.
Contents
- Introduction
- What is social media?
- The new means of production and distribution
- How social media works
- How social networks work
- How blogs work
- How wikis work
- How podcasts work
- How forums work
- How content communities work
- How micro-blogging works
- How Second Life works
Book Details