You can download this 203 page eBook “In Defense of Advertising” by Jerry Kirkpatrick from Mises Institute for free.
“This excellent, thought-provoking book thoroughly debunks popular, hostile misconceptions about consumer advertising, all of which boils down to the notion that advertising is a coercive, offensive, monopolistic force which must be heavily regulated by the government. An important advancement in the theory of advertising and its relationship to society.”–The Journal of Consumer Affairs
Format(s): PDF (1.60 MB)
Number of pages: 203