Free eBooks: In Defense of Advertising
Posted on March 12th, 2009 in Business
You can download this 203 page eBook “In Defense of Advertising” by Jerry Kirkpatrick from Mises Institute for free.
“This excellent, thought-provoking book thoroughly debunks popular, hostile misconceptions about consumer advertising, all of which boils down to the notion that advertising is a coercive, offensive, monopolistic force which must be heavily regulated by the government. An important advancement in the theory of advertising and its relationship to society.”–The Journal of Consumer Affairs
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