Read this book “The Little Innovation Book 2nd Edition”, written by James Gardner for free online.
Book Description
Innovation Management is a relatively new discipline. Without the history of other business functions, such as Marketing and Accounting, business leaders often find themselves at a loss when they are asked to create an innovation effort from scratch. This is a book which aims to provide everything needed to get started. In 10 bite-sized chunks, The Little Innovation Book provides the foundations for an innovation effort specific to your firm. With those foundations in place, there is nothing to prevent your organisation out-innovating your competition, driving new value where previously none existed.
Contents
- Create an Innovation Strategy First
- Define what Innovation Means
- Make Sure the Role of Innovators is Clear
- Have a Connection to the Money
- Address the Three Big Myths
- Manage the Technologists
- Answer the 3 Key Questions
- Drown the Puppy
- Share Everything
- Manage the People
Book Details