“Zen And The Heart Of Social Media” is now available to read online for free until the 1st March 2010. Sharing experience is the foundation of wisdom.
This book expands and explores the reasoning behind our approach as social media practitioners and zen adventurers.
Presented as a collection of mantras / insights / statements / principles / standards which have evolved through our experience of working with a cross-sector group of clients and which have their roots in a decade of online activity plus roles in the public & private sector.
In the last couple of years the social media space has become populated with so many consultants, agencies and individuals all offering guidance and advice. This book simply describes our way.