Free The Social Web Analytics eBook 2008 by Philip Sheldrake is an introduction to Social Web Analytics (SWA, also known as Social Media Analytics), the driver for it, how it can be applied, the key vendors and their services, and considerations for your organisation’s procurement of such services.
What is Social Web Analytics?
I define Social Web Analytics as the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation’s sentiment and influence.
Format(s): PDF (3.36 MB)
Number of pages: 105