Read this book “The Little Innovation Book 2nd Edition”, written by James Gardner for free online. Continue reading →

Free eBook “Paying with Plastic 2nd Edition” by David S. Evans and Richard Schmalensee.

Book Description

More than a history book, Paying with Plastic delivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful insight into the implications of these market dynamics for cardholder rewards, merchant interchange fees, and card acceptance. The authors, both of whom have researched the industry for more than 25 years, also examine the implications of the recent antitrust cases on the industry as well as other business and technological changes—including the massive consolidation brought about by bank mergers, the rise of the debit card, and the emergence of e-commerce—that could alter the payment card industry dramatically in the years to come.

Contents

• Plastic Cards
• From Seashells to Electrons
• More Than Money
• From Gourmets to the Masses
• From Sardi’s to Saks.com
• It Takes Two to Tango
• Co-opetition and the Payment Card Ecosystem
• System Wars
• Issuer Brawls
• Backroom Battles
• The Antitrust Wars
• On the Brink
• And They Don’t Take Cash

Book Details:

Chris Anderson’s “Free: The Future of a Radical Price” is available for free as an audiobook. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike. Continue reading →

Free eBook offer from Financial News. Download “At Bonus Time, No One Can Hear You Scream” by David Charters in pdf format. Continue reading →

“The Tribes Casebook”, A companion to “Tribes” by Seth Godin. Continue reading →