The Essential Guide to Social Media is an executive outline of Social Media tools and resources needed to listen and participate, guiding PR, Customer Service, Product Development, and Marketing.
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Coming of Age is a free booklet that describes the use of some of the newer emerging web technologies such as blogs, podcasts, wikis, RSS and social tagging in Education.
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Free The Social Web Analytics eBook 2008 by Philip Sheldrake is an introduction to Social Web Analytics (SWA, also known as Social Media Analytics), the driver for it, how it can be applied, the key vendors and their services, and considerations for your organisation’s procurement of such services.
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