Free eBook “Personal Branding” written by Colin Wright of Exile Lifestyle.
Book Description
What is Personal Branding?
Personal branding involves managing your reputation, style, look, attitude and skill set the same way that a marketing team would run the brand for a bag of Doritos or bottle of shampoo. The idea is that you can develop a collection of symbols and associations with yourself, granting your name, face and work the same benefits that companies with solid
brand equity (like Coca-Cola or Apple) enjoys.
Contents
- Introduction to Personal Branding
- Things You Need to Know
- Taking Stock of Your Current Brand
- Developing Your Personal Brand
- Communication Habits
- Long Term Projects
Book Details