“The Goodness Engine: Driving greater social impact in the digital world” is a free guide on how to market your nonprofit. It contains the best ideas, tactics, and creative solutions from the “social hackathon” in eBook format, for any and all organizations, in the spirit of advancing social good.
Book Description
We are now more connected than ever before. Power in numbers — especially online — has become our everyday reality. Rallying, organizing and motivating are no longer hurdles, but life-changing opportunities. Passions become movements. Movements make impacts. Impacts re-shape our world. In the spirit of connecting for good, Microsoft’s Bing and Hotmail teams brought together luminaries within the tech industry to help DonorsChoose.org address its ongoing technology and marketing challenges. Deep Focus attended the event and distilled the best ideas, tactics and creative solutions into an in-depth analysis that can serve both nonprofit and for-profit companies with corporate social responsibility (CSR) initiatives.
Contents
- Introduction
- Driving Traffic
- Conversion
- Repeat Engagement
- Engaging the Developer Community
- Creating Communities and Excitement through
- Dynamic Content Technologies
- Building the Nonprofit of the Future
- How to Create Your Own Social Hackathon
- The Problem Solver
Book details